Like squats… only for your face.

On Monday, I had my first stall EVER at Rowledge Village Fayre.

But what did I learn from this experience?

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1. Don’t underestimate the weather: I obsessively checked the weather for about ten days before the fayre. As I grew closer to the big day, I was checking four or five times a day. Great! No rain due! Glance over the fact that there are gale force winds. 

I arrived at the fayre two and a half hours before kick off to set up my wall-less gazebo. As soon as my stock was put onto the table, it was blown over, even my large glass-fronted framed print kept toppling over. My large orange display board? Forget it, that was threatening to fall over on my head, catapulting my original paintings everywhere.

Thank goodness for mum’s friend offering me a space in the big gazebo. Everyone shoved along and, although it was cosy, it saved the fayre for me.

2. Do some warm up facial exercises beforehand: I am generally a smiley person anyway, but no person’s face is used to smiling constantly for over four hours! Think of it like doing squats in the weeks leading up to a skiing trip… only for your face. Face squats.  My Stall!

3. Paint on the day, but don’t expect a masterpiece: I didn’t take all of my paints and paintbrushes with me. I couldn’t get close to my photograph, and I couldn’t zoom in on a screen like at home to see the detail.

BUT it looks great, and it invites people to watch you without feeling pressured to talk to you. Its a conversation starter! My friends from work said “Now we have seen proof that you actually DO paint!” It makes your artwork authentic and more personal. 

Photo: Talented artist at work

4. I am king of the kids: The tiniest little boy stared in complete rapture as I painted a meercat. I had no idea that little boys’ attention spans could be that trained on something that wasn’t going VRRROOOOM VROOOOM! After a while, he told me “that is a really good painting.” in a sincere and strangely adult way.

Another little girl kept coming back to watch me, saying “I wish I could paint like that”. I told her that at her age, I couldn’t either, and if she started practicing now – she would probably be better than me one day! Inspirational words!

5. I need to man up: Imogen! Be brave! People have spent a while watching you paint and complimenting your talents. Give them a business card, invite them to sign up to your newsletter for the chance to win a painting! Do something or you are the nameless girl at the fayre who can paint, but other than that you are forgotten.

For any blog readers, I am doing my prize draw in June. Anyone who subscribes to my newsletter is in with the chance to win a bespoke painting worth £95! If you have always wanted a painting, what have you got to lose? In my own words, man up!

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6. Don’t forget about your main market: At the fayre, I branded myself mainly as a painter of birds. I forgot my pet portrait leaflets, and I neglected the market of dog owners who were all conveniently at the fayre entering Fido into the “Waggiest Tail” contest. What a wally.

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7.  People are wonderful: Seriously. I felt overwhelmed with all the lovely comments I received. I am so thankful to everyone who came to support me, including the strangers who have no previous investment in me – who just genuinely like what I have to offer!

One lady flicking through my portfolio said “Your paintings are more lifelike than the photographs!” Wow. Day made! 

What have you learned in retrospect after a big event?

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The 30 second sales patter

Sales pitch: My pilot newsletter is written and waiting for more subscribers before it gets sent out into the big bad world. Hopefully it will make the big bad world a prettier more creative world. You wont know unless you subscribe.

In the not too distant future, I will be selecting one of my subscribers at random to win a painting. At the moment, there is a very large chance it will be won by my mother.  You have been duly warned!
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Anyway, onto today’s subject. The 30 second sales patter.

It has come to my attention from my recent dog-walks-without-dog-but-with-boyfriend-instead that I needed a sales patter when presenting my flyers to a mixture of interested and uninterested dog walkers.

With the first few flyers, the patter was as follows:

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“Hello, I’m a local animal artist…
so I like paint pictures of pets
and dogs and stuff.
Is that something you’d be interested in?”

 

I got a few outright “no”s.
I wasn’t pulling that face. I like to think I was smiling sweetly.
And I wasn’t even on skype… I was right there.

That sales pitch was not the strongest. I  repeated myself three times to these poor dog walkers. Four if you count the “stuff” “I paint animals… pets… dogs…stuff!”

I then confronted them into making an immediate decision “is that something you’d be interested in?”  

“Ahhh no thankyouuuu” they were probably thinking, “I just wanna scoop some poop and get outta here.”

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Between dog walkers, I practised my talk with my apparently business savvy pitching partner. He picked out  my mistakes and didn’t get too bored with hearing the same thing over and over. Maybe because I promised to contribute a whole £1 towards a slice of cake in the tea shop. Generosity.

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“Hello I am a local animal artist.
I specialise in painting dogs and birds.
Is that something you’d be interested in?”

 

Dammit it had come out again! An involuntary confrontational language tick!
Boyfriend / Mr Sales “You shouldn’t limit what you specialise in. You can paint all animals!”
Animal artist extraordinaire: “I didn’t mean to… heyy – thanks!” 

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With the last one I had sort of perfected it.

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“Hello! I am a local artist.
I specialise in painting pets and wildlife.
You can see my entire portfolio at this link here!”

*shows link*

 

That there is my “look, I painted this bird” face.
But I don’t just specialise in painting birds. I also paint dogs.

Dammit!

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Any ideas on how to improve my sales patter?
Looks like I need further business savvy.