The 30 second sales patter

Sales pitch: My pilot newsletter is written and waiting for more subscribers before it gets sent out into the big bad world. Hopefully it will make the big bad world a prettier more creative world. You wont know unless you subscribe.

In the not too distant future, I will be selecting one of my subscribers at random to win a painting. At the moment, there is a very large chance it will be won by my mother.  You have been duly warned!
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Anyway, onto today’s subject. The 30 second sales patter.

It has come to my attention from my recent dog-walks-without-dog-but-with-boyfriend-instead that I needed a sales patter when presenting my flyers to a mixture of interested and uninterested dog walkers.

With the first few flyers, the patter was as follows:

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“Hello, I’m a local animal artist…
so I like paint pictures of pets
and dogs and stuff.
Is that something you’d be interested in?”

 

I got a few outright “no”s.
I wasn’t pulling that face. I like to think I was smiling sweetly.
And I wasn’t even on skype… I was right there.

That sales pitch was not the strongest. I  repeated myself three times to these poor dog walkers. Four if you count the “stuff” “I paint animals… pets… dogs…stuff!”

I then confronted them into making an immediate decision “is that something you’d be interested in?”  

“Ahhh no thankyouuuu” they were probably thinking, “I just wanna scoop some poop and get outta here.”

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Between dog walkers, I practised my talk with my apparently business savvy pitching partner. He picked out  my mistakes and didn’t get too bored with hearing the same thing over and over. Maybe because I promised to contribute a whole £1 towards a slice of cake in the tea shop. Generosity.

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“Hello I am a local animal artist.
I specialise in painting dogs and birds.
Is that something you’d be interested in?”

 

Dammit it had come out again! An involuntary confrontational language tick!
Boyfriend / Mr Sales “You shouldn’t limit what you specialise in. You can paint all animals!”
Animal artist extraordinaire: “I didn’t mean to… heyy – thanks!” 

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With the last one I had sort of perfected it.

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“Hello! I am a local artist.
I specialise in painting pets and wildlife.
You can see my entire portfolio at this link here!”

*shows link*

 

That there is my “look, I painted this bird” face.
But I don’t just specialise in painting birds. I also paint dogs.

Dammit!

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Any ideas on how to improve my sales patter?
Looks like I need further business savvy.

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